Background
During the mid-1990s, the Internet became mainstream and forever changed the landscape of digital healthcare marketing. Hospitals and other healthcare companies led the way in creating simple websites because they had the resources to invest. The goal was to let the public know about the healthcare services that their doctors, physicians and healthcare companies offered. Websites are just the tip of the iceberg of an overall healthcare advertising online/offline media plan. In addition, organic search, paid search, landing pages, social media, and reputation management to help a private practice compete and win for the future of healthcare marketing.
The course is to provide the new landscape of digital marketing in healthcare to prompt relevant manager toward digital marketing strategy. The best practices and showcases will be demonstrated and discussed with executives. Finally, the concrete idea can be drawn from this class participation.
Methodology
Lecture, Case study and Discussion
Objective
1. Understand the Digital Marketing Strategy and Data driven digital marketing.
2. Understand digital marketing tool and how to use for the path of business success.
3. Apply marketing automation to transform digital marketing of healthcare business.
Training Outcome
1. Apply digital marketing concept and strategy.
2. Understand data related metrics to support business achievement plan
Duration
1 Day 09.00-17.00 (7 hr.)
Content Agenda
Instructor
Anothai Ngamvichaikit ,Ph.D.
Marketing Coach
• More than 15 years’ experience in Pharmaceutical industry as Business Unit Manager, Bristol-Myers Squibb (Baraclude), National Sales Manager, Wyeth Ayers (S-26)
• Provide training in Strategic Marketing Planning, Digital Marketing, Marketing Research, Brand Communication, Product Life cycle management, Presentation Mastery for Pfizer, Daiichi Sankyo, Berli Jucker, Astellas, DKSH, Toshiba, Asahi, PTT, KTC, CP All and other government institutes etc. Author of BuddhaMarketing, Marketing Plan and Market Research books
• Ph.D. in Management, Asian Institute of Technology (AIT), School of Management / Master of Marketing, Thammasart University / Bachelor of Science in Pharmacy , Chulalongkorn University, School of Pharmacy
Nitinai Soontornpesach
Strategy and Data Marketing Expert
• Twenty-four years of experience encompassing positions strategic planning, business/customer data analytics and sales/marketing management positions from various industries.
• Ever experienced in position of Executive role in Business Segment Data Analytics in SCB, Strategic Planning Director in Cigna (Thailand), Business Planning and MIS in AMEX (Thailand), Marketing management in Minor Group, Retail Audit Analyst in GFK and sales executive in SCG.
• Provide Training in various topics of Data Storytelling and Presentation, Marketing, Platform development, CRM, Financial Management and Strategic Planning for both private and public organization ex. SCB, AIS, Shopee, GMM Grammy,
รับรองได้เลยว่าคอร์สนี้จะไม่ทำให้คุณผิดหวัง จะได้ทั้งความรู้แบบจัดเต็มจากวิทยากร ความสนุกสนาน ไม่น่าเบื่อ สามารถนำไปประยุกต์ใช้ในการทำงานและในชีวิตประจำวันได้อย่างแน่นอนค่ะ😊
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สนใจคอร์ส การตลาดดิจิทัลเพื่อการดูแลสุขภาพ: การจัดทำแผนยุทธศาสตร์ในยุคดิจิทัล (Digital Marketing for Healthcare: Setting the Strategic Plan in Digital Era)
หรือสนใจ In-House Training Course ทั้งหมดของเรา
สามารถสอบถามได้ตามช่องทางด้านล่างเลยค่ะ👇
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