Strategic Planning Workshop

Principle

The Strategic Planning Workshop is designed to empower our nonprofit organization specializing in pediatric formula and supplementary food for infants and young children. In an ever-changing landscape, our ability to adapt and excel is paramount. This proposal outlines a comprehensive training program, inspired by the renowned principles of cutting-edge strategic management to equip PNMA with the strategic acumen necessary to thrive over the next three years.

By embracing this Strategic Planning Training Workshop, PNMA can equip an organization with the skills and mindset necessary to navigate the dynamic landscape ahead. Together, participants will develop a robust strategic plan that propels PNMA towards vision, strengthens stakeholder relationships, and ensures sustained strategic impact.

Methodology

Interactive & engaging discussions to ensure active participation. Participants will be encouraged to share their experiences, challenges, and best practices, fostering strategic plan development.

Objective

By applying the time-tested strategies and methodologies, facilitators will foster a proactive mindset, strategic thinking, and effective decision-making to navigate challenges and capitalize on opportunities.

This training aims to enable participants to

1. Develop a 3-year robust strategic plan, aligning organizational goals, resources, and actions to achieve long-term success.

2. Deliver draft actionable strategic plan to further fine-tune and implement for value creation according to organization directions. 

Components

Visionary Direction:

·         Establish a compelling vision and mission statement that inspire and unify PNMA teams, partners, and stakeholders.

Environmental Analysis:

·         Conduct a thorough analysis of internal and external factors, including industry trends, market dynamics, and stakeholder expectations.

Strategic Goal Setting:

·         Set ambitious yet achievable long-term goals that align with PNMA vision and mission.

Actionable Strategies:

·         Develop innovative and practical strategies that leverage PNMA strengths and resources.

Duration

10.00-12.00 / 1 September 2023 / Plaza Athenee Hotel

Target Audience

The training is tailored for 15-20 key PNMA stakeholders.  

Course Agenda

Session 1: Review Current State and Organizational Analysis

[Duration: 30 minutes]

·         Conducting an Environmental Scan: External Factors and Trends

·         Market Analysis and Identifying Emerging Opportunities

·         Identifying Critical Issues and Prioritizing Strategic Focus Areas

Session 2:  Develop 3 year Strategies

[Duration:  75 minutes]

·         Defining Mission, Vision, and Long-term Strategic Goals

·         Building 3 yr Strategies to Achieve the Set Goals

·         Finalizing Action Plans and Assigning Responsibilities

Conclusion and Wrap-Up

[Start Time - Duration: 15 minutes]

·         Reflection and Discussion: Lessons Learned and Key Takeaways

Instructor

Nitinai Soontornpesach

Managing Director – Growth Mindset Development Co.,Ltd

Commercial Strategist

·         Twenty-four years of experience encompassing positions strategic planning, business/customer data analytics and sales/marketing management positions from various industries - SCB, Cigna (Thailand), American Express (Thai), Minor Group, GfK and SCG.

·         Provide Training in various topics of Strategic Planning, Systematic Thinking, Leadership, Data Analytics, Storytelling and Presentation, Marketing / Digital Marketing, Platform Development, CRM, Financial Management for both private and public organization ex. KMITL, KMITT, Prince of Songkhla University, FDA, TCELS, AmEx, Aisin Takaoka (Thailand), AIS, Shopee, etc.

Anothai Ngamvichaikit ,Ph.D.
Marketing Coach
· More than 15 years’ experience in Pharmaceutical industry as Business Unit Manager, Bristol-Myers Squibb (Baraclude), National Sales Manager, Wyeth Ayers (S-26)
·Provide training in Strategic Marketing Planning, Digital Marketing, Marketing Research, Brand Communication, Product Life cycle management, Presentation Mastery
for Pfizer, Daiichi Sankyo, Berli Jucker, Astellas, DKSH, Toshiba, Asahi, PTT, KTC, CP All and other government institutes etc. Author of BuddhaMarketing, Marketing Plan and Market Research books

Ph.D. in Management, Asian Institute of Technology (AIT), School of Management / Master of Marketing, Thammasart University / Bachelor of Science in Pharmacy , Chulalongkorn University, School of Pharmacy

รับรองได้เลยว่าคอร์สนี้จะไม่ทำให้คุณผิดหวัง จะได้ทั้งความรู้แบบจัดเต็มจากวิทยากรความสนุกสนาน ไม่น่าเบื่อ สามารถนำไปประยุกต์ใช้ในการทำงานและในชีวิตประจำวันได้อย่างแน่นอนค่ะ😊

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สนใจคอร์ส Strategic Planning Workshop 

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