Background
In today’s world characterized by complexity and uncertainty, organizations face a multitude of issues, all of which are complex and inter-connected. The issues are aggravated by a lack of understanding of the whole situation – much like 4 blind men each feeling a part of an elephant. As a result, what is the real problem? becomes a common problem among marketers.
This course will allow marketers to use a structured approach to strategize organization growth with better understanding how to grow effectively and efficiently by developing systematic thinking and root cause analysis skills.
Lecture, Case study and Discussion
1. Understand the characteristics of a Systematic Thinking approach
2. Framework to analyze problems into relevant categories (Complicated, Complex, Chaotic) to apply appropriate approaches
3. Apply the Ice-Berg model to trace the mental models and structures underpinning surface problems
4. Formulate solutions to address issues
This course enables the marketers to
· Analyze an issue in terms of components and their inter-connections
· Synthesize perspectives from different stakeholders into a coherent picture
· Assess the situation with a systems-level perspective
· Identify the symptoms, root cause and consequences of a complex issue
· Resolve the complex issue by creating or identifying new paradigm, newmindset, new leverage points and/or new action
1 Day 09.00-17.00 (7 hr.)
Content Agenda
|
Time |
Topic |
Approach |
|
09.00-10.30 |
·
Introduction - difficult
problems and the need for systems thinking & root cause analysis ·
What is Systematic
Thinking? |
Lecture & discussion |
|
10.30-10.45 |
Break |
|
|
10.45-12.00 |
·
Systematic Thinking vs
Design Thinking ·
The Ice-Berg Model ·
Structured thinking
approach for marketers |
Lecture & discussion |
|
|
Lunch |
|
|
13.00-14.30 |
Case Study: Systematic thinking for HCP Marketing |
Lecture, discussion & case study |
|
14.30-14.45 |
Break |
|
|
14.45-15.15 |
Assignment – HCP marketing problem |
Case study |
|
15.15-16.30 |
Presentation |
Present & discuss |
|
16.30-17.00 |
Turning systematic thinking to effective decision at work |
Lecture & discuss |
Instructor
Nitinai
Soontornpesach
Managing
Director – Growth Mindset Development Co.,Ltd
Commercial
Strategist
·
Twenty-four
years of experience encompassing positions strategic planning,
business/customer data analytics and sales/marketing management positions from
various industries - SCB, Cigna (Thailand), American Express
(Thai), Minor Group, GfK and SCG.
·
Provide
Training in various topics of Strategic Planning, Systematic Thinking,
Leadership, Data Analytics, Storytelling and Presentation, Marketing / Digital
Marketing, Platform Development, CRM, Financial Management for both private and
public organization ex. KMITL, KMITT, Prince of Songkhla University, FDA,
TCELS, AmEx, Aisin Takaoka (Thailand), AIS, Shopee, etc.
Marketing Coach
· More than 15 years’ experience in Pharmaceutical industry as Business Unit Manager, Bristol-Myers Squibb (Baraclude), National Sales Manager, Wyeth Ayers (S-26)
·Provide training in Strategic Marketing Planning, Digital Marketing, Marketing Research, Brand Communication, Product Life cycle management, Presentation Mastery
for Pfizer, Daiichi Sankyo, Berli Jucker, Astellas, DKSH, Toshiba, Asahi, PTT, KTC, CP All and other government institutes etc. Author of BuddhaMarketing, Marketing Plan and Market Research books
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สนใจคอร์ส Systematic Thinking for SMART Marketer
หรือสนใจ In-House Training Course ทั้งหมดของเรา
สามารถสอบถามได้ตามช่องทางด้านล่างเลยค่ะ👇
Inbox เพจ Pharma Intelligence
อีเมล pharmaintelligence@gmail.com
โทร 02-047-2942, 096-412-2055 (คุณนุ่น)
